Time Berlin: A New Dimension in Real Estate Sale Clubs

Ann Yu's Award-Winning Design Transforms the Traditional Sales Club Experience

Time Berlin stands out from traditional real estate sale clubs due to its unique design properties. Yu has used a large flat floor with an oblique roof to block light division, creating an alienating effect that reduces the customer's perception of a "high layer" and rigid space conditions. The use of a metal orifice plate and the fuzzy expression of the internal structure add a delicate touch to the space, enhancing its overall appeal.

The installation theme of Time Berlin is the generation and dismantling of a fictional city. This theme is a reflection of Yu's inspiration from "Invisible City," where the city is depicted as a dream filled with hope and fear. The design of Time Berlin is a physical manifestation of this concept, offering consumers a unique experience that goes beyond the traditional expectations of a real estate sale club.

Yu's innovative use of materials and technology is a key aspect of Time Berlin's design. The use of a metal orifice plate and a thin ceramic plate in the construction of the space contributes to its unique aesthetic. This combination of materials not only enhances the visual appeal of the space but also contributes to its functionality.

Time Berlin, which spans an area of 2200 square meters, was completed in August 2016 in Guangzhou, China. Despite its large size, the space maintains a delicate balance between form and function, offering consumers a unique and immersive experience. This balance is a testament to Yu's skill as a designer and her ability to create spaces that are not only visually appealing but also functional.

In conclusion, Time Berlin is a shining example of how art, design, and technology can be blended to create spaces that offer unique experiences. Ann Yu's innovative approach to design has not only transformed the concept of real estate sale clubs but has also set a new standard for future designs in this field. With its unique design properties and innovative use of materials and technology, Time Berlin is truly a marvel of modern design.